Watch Videos in a Magazine

CBS is inserting 40 minutes worth of footage onto a single page of a magazine using "video-in-print" technology.

"Last year, the cover of October's Esquire magazine splashed blazes of electronic ink. Using the same technology as Amazon.com's Kindle, panels on the cover and an ad inside from Ford Motor flashed with messages and an illusion of a car on the road.

CBS has been especially active. In 2007, it placed ads with lickable mojito-flavored strips in Rolling Stone to promote a show about a family with a rum-and-sugar business. In 2005, it embedded People magazine with singing sound chips to promote an Elvis Presley miniseries." -The Wall Street Journal