Absurd Candy Ads - How Halls is Taking a Sweeter Approach

"Candy ads these days tend to rely on surreal, absurdist humor. There's the Starburst ad in which a guy communes with a llama and the Skittles ad that shows a man with a prehensile beard. Cadbury actually owns another confectionary brand that uses nonsensical, dude-focused advertising: Check out the Stride gum spot in which a team of lederhosen-clad dancers assaults a young man in a parking garage."

Link to a cultural and marketing analysis on the new Hall's Ad